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Victoria's Secret et al v Boots and Shoes by Pierre Silber [2001] GENDND 446 (2 March 2001)


National Arbitration Forum

DECISION

Victoria's Secret et al v Boots and Shoes by Pierre Silber

Claim Number: FA0101000096552

PARTIES

The Complainants are Victoria's Secret et al, Columbus, OH, USA ("Complainants") represented by Lisa Dunner, of McDermott, Will & Emery. The Respondent is Boots and Shoes by Pierre Silber, San Jose, CA, USA ("Respondent").

REGISTRAR AND DISPUTED DOMAIN NAME

The domain name at issue is "victoriasecretsshoes.com" registered with Network Solutions.

PANEL

The undersigned certifies that he has acted independently and impartially and to the best of his knowledge, has no known conflict in serving as a panelist in this proceeding.

Hon. James A. Carmody, as Panelist.

PROCEDURAL HISTORY

Complainants submitted a Complaint to the National Arbitration Forum (the "Forum") electronically on January 25, 2001; the Forum received a hard copy of the Complaint on January 25, 2001.

On February 2, 2001, Network Solutions confirmed by e-mail to the Forum that the domain name "victoriasecretsshoes.com" is registered with Network Solutions and that the Respondent is the current registrant of the name. Network Solutions has verified that Respondent is bound by the Network Solutions 5.0 registration agreement and has thereby agreed to resolve domain name disputes brought by third parties in accordance with ICANN’s Uniform Domain Name Dispute Resolution Policy (the "Policy").

On February 5, 2001, a Notification of Complaint and Commencement of Administrative Proceeding (the "Commencement Notification"), setting a deadline of February 25, 2001 by which Respondent could file a Response to the Complaint, was transmitted to Respondent via e-mail, post and fax, to all entities and persons listed on Respondent’s registration as technical, administrative and billing contacts, and to postmaster@victoriasecretsshoes.com by e-mail.

Having received no Response from Respondent, using the same contact details and methods as were used for the Commencement Notification, the Forum transmitted to the parties a Notification of Respondent Default.

On February 28, 2001, pursuant to Complainants’ request to have the dispute decided by a One Member panel, the Forum appointed the Hon. James A. Carmody as Panelist.

Having reviewed the communications records, the Administrative Panel (the "Panel") finds that the Forum has discharged its responsibility under Paragraph 2(a) of the Rules for Uniform Domain Name Dispute Resolution Policy (the "Rules") "to employ reasonably available means calculated to achieve actual notice to Respondent." Therefore, the Panel may issue its Decision based on the documents submitted and in accordance with the ICANN Policy, ICANN Rules, the Forum’s Supplemental Rules and any rules and principles of law that the Panel deems applicable, without the benefit of any Response from the Respondent.

RELIEF SOUGHT

Complainants request that the domain name be transferred from Respondent to Complainants.

PARTIES’ CONTENTIONS

A. Complainants

Respondent's registered domain name, "victoriasecretsshoes.com", is confusingly similar to the Complainants' mark VICTORIA'S SECRET and the domain name used by Complainants in connection with the legitimate sale of products bearing the mark VICTORIA'S SECRET, namely "victoriassecret.com". Respondent's domain name creates a likelihood of confusion with the Complainants' mark as to the source, sponsorship, affiliation, or endorsement of Respondent's web site or of a product on its web site, and is likely to misleadingly divert web surfers trying to locate the legitimate VICTORIA'S SECRET web site.

Respondent is not using the domain name in connection with a bona fide offering of goods or services.

Respondent is not commonly known by the domain name, either as a business, individual, or other organization.

Respondent is not making a legitimate noncommercial or fair use of the domain name.

Despite Complainants’ repeated requests, to date Respondent has failed to articulate any rights or legal interest they have in the domain name, nor is it possible to conceive of any plausible actual or contemplated active use of the domain name by the Respondent that would not be illegitimate.

Respondent's conduct also demonstrates an intent to attract Internet users to their web site by creating a likelihood of confusion with the Complainants' mark as to the source, sponsorship, affiliation, or endorsement of his web site.

B. Respondent

The Respondent has not disputed the contentions addressed in the Complaint.

FINDINGS

The mark VICTORIA'S SECRET is duly registered in the United States Patent and Trademark Office under seventeen valid, subsisting, and uncancelled registrations, and V Secret Catalogue, Inc. is the owner thereof. Many of these registrations are incontestable. Additionally, Complainants have approximately twenty applications pending before the United States Patent and Trademark Office that contain the mark VICTORIA'S SECRET and variations thereof.

The VICTORIA'S SECRET trademarks and service marks have been adopted and continually used in commerce by the Complainants and predecessors since June 12, 1977 in connection with the sale of, inter alia, women's lingerie, beauty products, outerwear, and gift items.

Complainants use the famous mark VICTORIA'S SECRET as the name of its over 800 Victoria's Secret retail stores located throughout the United States which advertise, offer for sale and sell a wide range of items bearing the mark VICTORIA'S SECRET. Complainants also use the mark VICTORIA'S SECRET in conjunction with international mail order catalogue sales and Internet commerce through the Complainants' web site, located at "victoriassecret.com".

In 1999, $2.94 billion of merchandise was sold bearing or in connection with the mark VICTORIA'S SECRET.

The mark VICTORIA'S SECRET is prominently used on the Internet in connection with the Victoria's Secret online fashion shows. In February 1999, Complainants launched the first live Internet fashion show, attracting a then-record 1.5 million reported web site visitors to a single live broadcast. This record was surpassed on May 18, 2000, when more than 2 million people from over 140 countries viewed the second annual broadcast of the Victoria’s Secret Internet fashion show, which prominently featured the mark VICTORIA’S SECRET.

The Respondent registered the "victoriasecretsshoes.com" domain name on December 28, 1999.

Complainants sent Respondent a cease and desist letter via e-mail and certified mail dated May 20, 2000 informing Respondent that the domain name infringes upon Complainants' trademark rights and requesting that Respondent assign the domain name to Complainants.

Shortly thereafter, Respondent agreed to transfer the domain name to Complainants. Complaints sent correspondence to Respondent confirming Respondent's agreement to transfer the domain name to Complainants' and offering to reimburse Respondent for any reasonable fees incurred due to the domain name transfer. Respondents failed to execute the necessary forms to effect the transfer.

On August 17, 2000, counsel spoke with Respondent via telephone and then confirmed the conversation in a letter, reiterating Respondents promise to execute the necessary transfer documents and return them to Complainants' counsel.

To date, Respondent has failed to execute and return the necessary documents, and continues to control the domain name.

DISCUSSION

Paragraph 15(a) of the Rules instructs this Panel to "decide a complaint on the basis of the statements and documents submitted in accordance with the Policy, these Rules and any rules and principles of law that it deems applicable."

In view of Respondent's failure to submit a response, the Panel shall decide this administrative proceeding on the basis of Complainants’ undisputed representations pursuant to paragraphs 5(e), 14(a) and 15(a) of the Rules.

Paragraph 4(a) of the Policy requires that Complainants must prove each of the following three elements to obtain an order that a domain name should be cancelled or transferred:

(1) the domain name registered by the Respondent is identical or confusingly similar to a trademark or service mark in which Complainants have rights;

(2) the Respondent has no rights or legitimate interests in respect of the domain name; and

(3) the domain name has been registered and is being used in bad faith.

Identical and/or Confusingly Similar

The domain name is comprised of a phrase confusingly similar to Complainants’ trademark VICTORIA’S SECRET and the word "shoes".

The mere deletion of the letter "s" from VICTORIA'S SECRET does not reduce the likelihood of confusion under Policy 4(a)(i). See Universal City Studios, Inc. v. HarperStephens, D2000-0716 (WIPO Sept. 5, 2000) (finding that deleting the letter "s" from the Complainant’s UNIVERSAL STUDIOS STORE mark does not change the overall impression of the mark and thus is confusingly similar to the Complainant’s mark). Likewise, the addition of the letter "s" to the end of the trademark has no effect to the similarity between the domain name and the trademark. See Cream Pie Club v. Halford, FA 95235 (Nat. Arb. Forum Aug. 17, 2000) (finding that "the addition of an "s" to the end of the Complainant’s mark, "Cream Pie" does not prevent the likelihood of confusion caused by the use of the remaining identical mark. The domain name "creampies.com" is similar in sound, appearance, and connotation").

Likewise, the addition of the term "shoes" does not reduce the likelihood of confusion under Policy 4(a)(i). See L.L. Bean, Inc. v. ShopStarNetwork, FA 95404 (Nat. Arb. Forum Sept. 14, 2000) (finding that combining the generic word "shop" with the Complainant’s registered mark "llbean" does not circumvent the Complainant’s rights in the mark nor avoid the confusing similarity aspect of the ICANN Policy).

Therefore, the Panel finds the domain name "victoriasecretsshoes.com" is confusingly similar to Complainants’ trademark.

Rights or Legitimate Interests

Respondent has made no effort to use the domain name in connection with a bona fide offering of goods under Policy 4(c)(i).

Further, the Respondent has not offered any evidence that it is commonly known by the "victoriasecretsshoes.com" phrase under Policy 4(c)(ii) or that it is using the domain name in connection with a noncommercial purpose under Policy 4(c)(iii). Given the Complainants’ established use of their famous VICTORIA’S SECRET marks it is unlikely that the Respondent is commonly known by this mark. See Nike, Inc. v. B. B. de Boer, D2000-1397 (WIPO Dec. 21, 2000) (finding no rights or legitimate interests where one "would be hard pressed to find a person who may show a right or legitimate interest" in a domain name containing Complainant's distinct and famous NIKE trademark).

Registration and Use in Bad Faith

Because of the popularity of Complainants’ goods and the prominence of their marks, it may be assumed that the Respondents had notice of Complainants’ marks at the time of the domain name registration. See Nintendo of America Inc v. Pokemon, D2000-1230 (WIPO Nov. 23, 2000) (finding that the Respondent, at the time of registration, had notice of the Complainant’s famous POKÉMON and PIKACHU trademarks given their extreme popularity).

The domain name in question is so obviously connected with the Complainants, that use by someone with no connection with the Complainants suggests bad faith. See Deutsche Bank AG v. Diego-Arturo Bruckner, D2000-0277 (WIPO May 30, 2000) ("[T]he domain name is so obviously connected with the Complainant and its services that its very use by someone with no connection with the Complainant suggests opportunistic bad faith).

DECISION

Having established all three elements required under the ICANN Policy, the Panel concludes that the requested relief shall be hereby granted.

Accordingly, it is Ordered that the domain name "victoriasecretsshoes.com" be transferred from Respondent to Complainants.

Hon. James A. Carmody, Panelist

Dated: March 2, 2001


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